Tag: experiment

Breaking social norms – Does it feel good?

Breaking social norms – Does it feel good?

Not so long ago in my first year of studying Psychology at university we were given the task of breaking a social norm and recording people’s responses to it. A social norm is an expected behaviour pattern within a society in given situations, for example in almost every society there is the social norm that […]

Could a blood test predict Alzheimer’s

Could a blood test predict Alzheimer’s

A major breakthrough has been made in efforts to predict the onset of Alzheimer’s disease, with British scientists discovering a set of proteins that can predict the start of the disease with 87% accuracy. The research in the Alzheimer’s and Dementia Journal is being heralded as the first big development in the field for years, […]

Why Children Never Listen

Why Children Never Listen

It seems an ingrained part of life – increasingly frustrated adults shouting at seemingly brain dead teens and children who pay no attention to them. Well, now experimenters might have found an explanation as to why children just don’t pay attention – especially when they are engaged in other activities. It is not simply the […]